The difference between on-page and off-page SEO
In today’s world, you can estimate a business’s success by how visible its website is. And if you want your site to be at the top of SERPs (Search Engine Results Pages), you must have good search engine optimization (SEO). This isn’t easy to achieve, but it’s perfectly doable. However, to get the perfect score, you need to know a bit more than just the basics. So, today, we’ll talk about the difference between on-page and off-page SEO. Both of these are equally important, but they’re very different things.
On-page SEO deals with the things that are within your control—essentially, optimizing the parts of your site that you can improve. On the other hand, off-page SEO focuses on the authority and integrity of your domain. And that all sounds simple.
However, if the history of SEO teaches us anything, it is that the algorithms change quickly. So, to stay on top of everything, you have to improve your knowledge at all times. We want to make this simple for you, so we’ll break it down.
You can consider these two sides of SEO as two buckets search engines look at when evaluating your site. On-page factors determine what you rank for, and off-page ones are responsible for how high you rank. Now, let’s go in-depth a bit more.
As you already know, many factors influence where your website appears in search engine results. Accessibility, speed, content, keywords, and alt tags are the things you can control. So, they’re considered on-site SEO.
Before you start changing things on your pages, make sure to measure the success of your SEO. When you know how effective your current SEO is, you can ensure that things are moving in the right direction with the changes you’re making. Here’s what you should know.
One of the first things you want to do is putting your targeted keywords in the title tag of each page on your site. There are many strategies to get the most out of it. However, the essentials are always the same.
- Your title tags shouldn’t be longer than 55-60 characters.
- Try to keep the keyword at the beginning of the title.
- Don’t go overboard with stuffing.
- Always include your brand name at the end of the title tag. Of course, separate it with a pipe bar (|).
On most pages, headings are the most prominent words on the page. Because of this, search engines give them more weight as opposed to paragraphs. So, it’s a good idea to mention your target keywords in these. Just be sure not to force it. Everything should look natural and reflect your page’s content.
Images alt text
Whichever content management system you’re using, you are probably able to add alt text to your images. This is the text that isn’t visible to an average visitor. It’s a piece of information used by screen reader software to help visually impaired users understand what’s on the pictures.
However, search engines have a similar way of looking at the images. Therefore, try to describe the picture and use your keyword at the same time. That will help the search engines to understand your content.
Page load speed
We can’t talk about the difference between on-page and off-page SEO without talking about page loading speed. It’s a thing that is often overlooked, but you can benefit from faster response times quite a bit. Your users will have a better experience, and that is becoming a crucial factor these days.
To enhance your speed, use Google’s tool called Page Speed Insights. It will analyze your site on both mobile and desktop and offer advice on how to optimize it. Following this advice is one of the best on-page strategies to improve your local SEO.
Off-page SEO focuses on the authority of your domain. It primarily deals with the number of links you have leading to your site. There are many ways to explain how the authority works, but we have one that is just perfect.
Imagine your pages as rubber duckies in the bathtub. As you fill this tub with water (which represents links), your duckies will start to rise. Therefore, the links you get from other websites support not only the page they’re linking to but also all the other pages on your domain.
Now you can understand why Wikipedia ranks like no other site. It has so many links from high-authority sites that it stays on top of any search effortlessly.
How to improve your off-page SEO?
As we already explained, the most important thing when it comes to off-page SEO is how many quality backlinks you have leading to your site. Of course, getting these valuable links isn’t easy. But there are a few things you could do to help yourself.
- Create valuable content that people want to link to.
- Share your content on social media at all times.
- Reach influencers in your niche that are willing to link to you.
- Write guest blog posts for sites related to yours.
Here, you need to understand that although link quantity is important, link quality is crucial. So, you can have a smaller amount of links, but if they’re better than your competitor’s, you’ll rank higher. Therefore, it pays out to invest in this. Just make sure to learn how to measure ROI on your SEO efforts before you start spending money.
Unfortunately, it’s impossible to tell how many of them you need. It all depends on the domain authority of your competitors. You’re all playing in the same sandbox. So, you’re competing only with them.
Which one is more important?
Here, we want to clarify that it’s not about the choice between the two; they’re not comparable in such a fashion. Instead, focus on making them complement each other.
Of course, there are some guidelines. Make sure to get your on-page SEO in order before you begin your off-page SEO endeavors.
The idea of learning the difference between on-page and off-page SEO is to learn how to achieve the perfect balance. Your visitors should be able to understand your website as well as the search engine robots.