The competitors watchdog has warned retailers not to “exploit” fears about coronavirus by jacking up the value of protecting goods like hand gels.
The Competitiveness and Marketplaces Authority (CMA) mentioned it experienced been monitoring revenue and pricing tactics and would acquire motion from people who crack the law.
It follows stories of steep price tag rises for goods this kind of as deal with masks and “deceptive” promotion claims.
CMA boss Andrea Coscelli urged stores to “behave responsibly”.
“We also remind members of the community that these obligations may utilize to them much too if they resell items, for instance on online marketplaces,” she reported.
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Last week, Amazon said it had banned much more than 1 million items which claimed to shield versus the coronavirus – or even overcome it.
The on line retailer reported it experienced also eliminated “tens of countless numbers” of overpriced health products and solutions from unscrupulous sellers.
In a single case in point, a 50-piece stack of surgical masks from one vendor price tag a lot more than £170, though a well known alternative of the exact product or service is on sale for roughly £36.
Even that less costly merchandise has still risen significantly in price tag due to the fact early January, when it charge less than £10.
This 7 days adverts from two United kingdom companies ended up also banned due to the fact they falsely claimed that their experience masks could avoid the spread of coronavirus .
The Marketing Criteria Authority ruled the adverts were “deceptive, irresponsible and very likely to bring about worry without having justifiable reason”.
The CMA said it would consider any evidence that firms may possibly have broken levels of competition or purchaser safety law, for instance by charging too much price ranges or making deceptive claims about the efficacy of protective gear.
It extra that it would “direct enforcement motion” in appropriate situations.
It also stated it would consider asking the governing administration to introduce price tag controls for some items if desired.